Social IQ Blog - Five Steps for Effective Social Customer Care

Thought of again linking my other back to a central place.

So here is my blog on the five steps for brands to adopt social customer support

Five Steps for Effective Social Customer Care

CRM Essentials for Group-Buying Sites

Hello...check out my latest blog on Infosys portal. Recently group-buying has created lot of buzz in the VC circuits and otherwise. Tried to look at it from practitioner's viewpoint. 

Customer Relationship Management: Avoid mistakes of traditional channels on social media

My latest blog post on the Infosys portal. I am able to sense that many brands are again going the same path as that were done for traditional channels. Probably it's time for them to take situation under control before it's too late.

Sustainable Social CRM Model | Features & Opinions

Based on my work in the area of Social CRM, I got into the analysing mode to envision how different stakeholders should embrace this concept for bringing the sustainable advantage. The base model I have used is BCG' growth-share matrix. Based on the recent market developments, I already see this model getting validated :)

Infosys - Sustainable Social CRM Model | Features & Opinions | Oracle

Exploring the relationship between SCRM and Enterprise Collaboration

My next blog post at Infosys's portal. click on the title to follow to the original post - this time I have tried to explore relationships between enterprise collaboration and Social CRM. both are organization level concepts but objectives are as different as chalk and cheese. Hope you guys found it interesting.